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📬 How to Use the Newsletters Database in PodPitch

The Newsletters Database is PodPitch’s powerful tool for discovering and pitching newsletters — especially Substack writers — with the same precision and automation you use for podcasts and journalists.

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Written by Mandy
Updated this week

You can search through thousands of newsletters and filter by topic, subscriber count, frequency, and more to build highly targeted outreach lists.

What You Can Do with the Newsletters Database

With the Newsletters Database, you can:

  • Search newsletters by keyword, category, or audience type

  • Filter by subscriber count and publishing frequency

  • Create and save custom newsletter lists

  • Get AI-powered recommendations based on your ideal targets

  • See detailed information about reach and relevance

  • Import newsletter lists directly into campaigns

  • Export lists or share them with your team

Each newsletter result includes:

  • Newsletter name

  • Writer name

  • Subscriber count

  • Topic focus

  • Website or Substack link


Why Newsletter Pitching Works (Especially Substack)

Newsletter writers convert well because:

  • They want content – writers actively look for interesting guests and contributors

  • Highly engaged readers – paid subscribers read every issue

  • Direct inbox access – no gatekeepers

  • AI personalization – pitches adapt to each writer’s style and audience


How Newsletter Campaigns Work

Newsletter campaigns work just like podcast campaigns:

  1. Create a campaign using the Newsletter database

  2. Add your targeting keywords

  3. PodPitch finds relevant newsletters

  4. AI generates personalized pitches

  5. Track replies, follow-ups, and placements

Instead of booking interviews, you’re pitching:

  • Guest features

  • Mentions

  • Expert commentary

  • Written contributions


💡 Tip: Newsletter campaigns are great for thought leadership, product launches, and long-form content placement.

Need help getting started?
Message us through the chat in your dashboard — we’re happy to help you build your first newsletter campaign.

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