Step 1: Open Your Journalist Profile
Click Profiles in the left-hand menu.
Select Journalists.
Choose the profile you want to optimize.
Click Edit.
Step 2: Box 1 — Complete the Core Information
Box 1 should contain all essential details about your client.
Many journalists will write immediately without replying, so the information here must give them everything they need.
Include:
Bio and background
Expertise
Key achievements
Relevant context
Anything helpful for writing the article
Step 3: Box 2 — Add the Standout Fact
This will appear in every email.
Choosing one strong, memorable detail helps the journalist quickly understand why your client is noteworthy.
Examples:
“Featured in 200+ publications”
“Pioneer in regenerative medicine”
Step 4: Box 3 — Add Matching Tips
These help PodPitch match your profile with the right journalists.
Examples:
Avoid: “Celebrity medicine”
Focus on: “Regenerative medicine,” “Longevity science,” etc.
Step 5: Box 4 — Add Social Media Followers
Include a general number, not a platform breakdown.
Example:
“200,000 social media followers”
The AI uses this to communicate value, such as willingness to share the article once published.
Step 6: Add a Profile Signature Link
Include a link to a:
Recent article
Press page
Website
Interview
This helps journalists quickly verify credibility and decide whether to write.
💡 Tip
Journalists often write without replying first.
A fully completed profile dramatically increases your chances of publication.
📹 Visual Guide
View the full walkthrough here:
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