Step-by-Step
Go to the Campaigns tab.
Click Create New Campaign.
Select Journalist Pitch as your campaign type.
Enter your news hook — a keyword-rich sentence that defines the campaign.
Set your target filters (e.g., location, outlet type, traffic size).
Choose your preferred AI Email Style (Traditional PR, Gen Z Short, Axios).
Click Save Campaign and switch it ON.
Pro Tip 💡
Your news hook is the most important element of your campaign. Think of it like a headline: it should instantly grab a journalist’s attention and make them want to learn more.