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What is Journalist Pitch?

Mo Gaitsiwe avatar
Written by Mo Gaitsiwe
Updated over a month ago

Journalist Pitch is a feature in PodPitch that lets you automate PR outreach to journalists—just like you do with podcast hosts, but specifically designed for media professionals.


🔧 How it works:

  1. Enter a News Hook
    This is a catchy, keyword-rich sentence like a headline (e.g., “Why Remote Work Is the Future of the Housing Market”). PodPitch uses this to match you with journalists writing about related topics.

  2. Smart Matching & Filtering
    The system finds relevant journalists at top media outlets, filtering by:

    • Outlet type (TV, Online, Print, etc.)

    • Country or city

    • Website traffic

    • Language

  3. AI Writes the Emails for You
    You can choose from writing styles like:

    • Traditional PR

    • Gen Z Short

    • Axios Smart Brevity

  4. Pitch Butler Sends the Emails
    It sends up to 3 emails to each journalist (initial + 2 follow-ups), spaced 4 business days apart—then moves to the next contact at the outlet if there’s no reply.

  5. Replies Go Straight to You
    When a journalist replies, you’ll see it in your inbox and inside PodPitch under the “Replies” tab.


💡 Why It’s Powerful

  • Saves 2+ months of manual outreach per campaign

  • Gets you 1–3 warm journalist replies per month (on average)

  • Keeps your brand top of mind in the media without the stress

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